Category: Customer Experience
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Delayed feedback with examples
I am preoccupied by delayed feedback, because as I stated before in a previous article, it affects a great deal of modern day communication both on a personal and business level. My point of view is that this type of communication is becoming more and more important as it is part of the customer experience…
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How to make use of customer experience data
Customer touch points play a major role in creating and maintaining a great customer experience and customer satisfaction. They are a huge source of data. But do we collect it? And do we understand customer experience data? How do we make use of it? How to make actionable data driven results out of it?